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06/29/2009 12:00 PM ET
Cox Communications, San Diego Padres and MLB Advanced Media reach agreement enabling customers to purchase and watch Padres telecasts live over Broadband
Product scheduled to launch for Rockies-Padres game on July 16, 2009
tickets for any Major League Baseball game
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Cox Communications, the San Diego Padres and MLB Advanced Media (MLBAM), the interactive media and Internet company of Major League Baseball, today announced an agreement that will allow customers who subscribe to Cox's broadband High Speed Internet service to purchase a package of San Diego Padres game telecasts for live in-market online viewing. This landmark agreement signifies an innovation in the way viewers can watch live professional sports, by offering a live in-market streaming product that includes games with local television rights.

Using an authentication process that will be enabled and managed by MLBAM and Cox, Cox High Speed Internet customers can watch Padres games live on their computer anywhere in the Padres television market, including at work or at home.

Padres fans can learn more about the product and purchase the package on web pages accessible from Padres.com and Cox.com. The Padres.TV product, available for a one-time fee of $49.95 for the remainder of the season or $19.95 for any 30-day period, is scheduled to launch on Thursday, July 16 at 7:00 p.m. (PT) with Channel 4 San Diego's Rockies-Padres broadcast. Where available, games will be delivered with high definition quality picture, using the highest quality live streaming pioneered by MLBAM this year in its MLB.TV Premium package.

"We are very pleased to partner in this important joint effort to deliver greater access to Padres fans within their local market," said Bob DuPuy, President and COO, Major League Baseball. "The agreement presents additional opportunities for fans to stay connected to the Padres while providing them the flexibility and convenience to do so when they cannot be at Petco Park. San Diego also marks the second franchise to take this significant step by offering in-market streaming and I expect additional Clubs to follow in the near future."

"We're proud to be at the forefront and breaking new ground among professional sports franchises by offering live in-market on-line viewing to our fans," said Tom Garfinkel, President and COO of the San Diego Padres. "We're committed to creating more choices for how our fans experience Padres baseball here at Petco Park and beyond."

"Now Cox customers have another convenient way to enjoy Channel 4 San Diego's award-winning coverage of Padres baseball," said Craig Nichols, Vice President and General Manager of Channel 4 San Diego.

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