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09/24/2009 9:02 PM ET
Padres create more affordability with 2010 ticket pricing structure
tickets for any Major League Baseball game
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SAN DIEGO -- The San Diego Padres announced today that the pricing for the majority of 2010 tickets -- including 100% of the full-season ticket packages -- will either be reduced or remain at the '09 level, with 86% of full-plan pricing at more affordable levels than in 2009.

Vice chairman/chief executive officer Jeff Moorad made the announcement. "When we closed our transaction, I said affordability was a critical goal of our ownership group," said Moorad. "We are now providing our fans with more affordability, more options and enhanced value. We are excited about next season and inspired by the loyalty and emotional attachment of Padre fans.

"We proactively asked our fans what was important to them and they told us that this economy has affected everyone and affordability was a priority. We listened and we're responding. We want to do everything we can to make it easier for fans to watch what will continue to be an energetic, athletic and youthful brand of Padres baseball.

"I speak for everyone in the organization in saying that we can't wait for Opening Day 2010."

After beginning the 2010 regular season on the road, the Padres play their home opener Monday, April 12 vs. Atlanta at 3:35 p.m. PT. The team opens the 2010 season at Arizona on Monday, April 5.

In addition to all full-season prices being either at the 2009 level or reduced next year, pricing for the majority of individual game tickets -- 60% -- will be lower for 2010, with thousands more remaining steady.

Giving fans more affordability and more options, the Padres' new logical and strategic pricing structure features:

• All full-season plans will represent a 35% discount from individual game prices

• 25,509 full-season seats at $22 and below

• 17,374 full-season seats at $14 and below

• 8,374 full-season seats at $11 and below

• 5,793 full-season seats at $9

• 8,095 individual game tickets at $14 and below

• 19,676 individual game tickets at $21 and below

Among the many changes being instituted to simplify next season's ticket pricing structure, the team will be eliminating both 'Premium' and 'Advanced' pricing and will be offering a new more flexible payment-plan structure for season ticket holders. The Padres also announced that the requirement to purchase Founders Club memberships (a form of personal seat license) for new season ticket accounts will be eliminated everywhere but in the Sony Home Plate Club, making it easier than ever to be a season ticket holder. Existing Founder's Club Members will retain their current benefits and will be provided deeper season ticket discounts and exclusive offerings in the form of a Founder's Club Loyalty Credit program.

"It's my commitment to Padres fans to build a winning franchise, to extend our community involvement and impact, and to create an entertaining and affordable fan experience," Moorad said.

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